Google Ads is an online advertising platform developed by Google that allows businesses to create and run ads on Google’s search engine and other Google-owned properties like YouTube, Google Maps, and the Google Display Network. It works on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads.
How Google Ads Works
- Keyword Targeting – Advertisers bid on specific keywords related to their products or services.
- Ad Auctions – When a user searches for something, Google runs an auction to determine which ads will appear.
- Ad Ranking – Ads are ranked based on a combination of bid amount, ad quality, relevance, and expected click-through rate (CTR).
- Cost Control – Advertisers can set daily budgets and bidding strategies to control their spending.
Types of Google Ads
- Search Ads – Appear on Google Search results when users enter relevant queries.
- Display Ads – Image-based ads that appear on websites within the Google Display Network.
- Video Ads – Ads that play on YouTube before, during, or after videos.
- Shopping Ads – Show product images and prices directly in Google search results.
- App Promotion Ads – Encourage users to install and engage with mobile apps.
Benefits of Google Ads
✅ Instant visibility – Appear on top of search results.
✅ Targeted advertising – Reach specific audiences based on location, device, interests, and more.
✅ Measurable results – Track performance metrics like clicks, conversions, and ROI.
✅ Flexible budgeting – Set spending limits and adjust campaigns anytime.